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Design Strategy Interaction Design User Research Design Stories

The Notebook She Never Took Home Again

A true story from an enterprise UX project that changed how I define design success. Business metrics like dashboards, KPIs and efficiency gains demonstrate value, but the most meaningful impact of good design is rarely found in a report. Sometimes, it's measured in something far more meaningful: the time we give back to people's lives.

By Roopa V Rao · Jul 14, 2026 2
Foundations Interaction Design Beginners Guide

Too Many Choices Spoil the Click - Hick’s Law

When faced with too many options, decision-making slows down, which in turn delays action to be taken.

By Roopa V Rao · Jul 8, 2026 1
Foundations Beginners Guide

CX vs UX vs UI

CX vs UX vs UI with an example of Pizza Ordering

By Roopa V Rao · Jul 8, 2026 1