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When access to stakeholders is controlled, even with good intent, the design starts to shift. It moves from being insight-driven to instruction-driven.
UCD is an iterative process where designers continuously involve users through research, testing, and feedback. The goal is to create products that are intuitive, effective, and easy to use, ensuring a high level of usability while meeting both user needs and business objectives.
Today, AI is the hot buzzword in every industry. But if we go back a couple of decades, the term that had captured everyone's attention was Design Thinking.