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When users abandon carts, get stuck in confusing flows, or leave forms half-filled, designers are often the first ones to get blamed.
In simple terms, UX design is about designing the user’s experience, while Product design is about designing the entire product strategy and experience. UX can be seen as a specialised skill, whereas product design is a broader role that requires understanding both users and business.
UCD is an iterative process where designers continuously involve users through research, testing, and feedback. The goal is to create products that are intuitive, effective, and easy to use, ensuring a high level of usability while meeting both user needs and business objectives.
How traditional art forms and family traditions shaped my path from homemaker to UX professional, teaching me the foundations of design thinking.