Explore our complete collection of design stories, insights, and quick reads from the UX community.
Showing 4 out of 4 stories
A design finding becomes more actionable when it is connected to measurable business impact. This four-step method helps designers move from identifying a design problem to quantifying its behavioural, business, and financial implications—making design recommendations easier to prioritise, fund, and measure.
This story introduces navigation as more than just a menu or UI component. Using an airport as a familiar example, it explains how good navigation helps users understand where they are, where they can go, and how to get there. It explores navigation as a connected system shaped by users, content, tasks, and context, setting the foundation for understanding different navigation patterns across desktop and mobile products.
In simple terms, UX design is about designing the user’s experience, while Product design is about designing the entire product strategy and experience. UX can be seen as a specialised skill, whereas product design is a broader role that requires understanding both users and business.
UCD is an iterative process where designers continuously involve users through research, testing, and feedback. The goal is to create products that are intuitive, effective, and easy to use, ensuring a high level of usability while meeting both user needs and business objectives.