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Evolving Personas
Foundation User Research Blog

Evolving Personas: Designing for Tomorrow's Personas

I see personas less as static templates and more as living, evolving, breathing stories.

By Roopa Rao · Mar 20, 2026
The First In-House Designer in a Scale-Up
Career & Success Blog

The First In-House Designer in a Scale-Up

Most designers join their first scale-up role with genuine excitement. It feels like a great opportunity. This blog speaks to the quiet, often unspoken challenges designers face at this stage of a company’s growth.

By Roopa Rao · Mar 20, 2026