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Healthcare UX Design Stories

Healthcare UX from Touchpoints to Systems

In real life, care does not work in isolation. When someone is unwell, many factors influence their experience, starting with the patient and extending to their family members, caregivers, doctors and nurses, pharmacies, hospitals, policies, digital systems, social support, financial situation and even where they live.

By Roopa V Rao · Jul 20, 2026 1
Career & Success Design Stories

The First In-House Designer in a Scale-Up

Most designers join their first scale-up role with genuine excitement. It feels like a great opportunity. This blog speaks to the quiet, often unspoken challenges designers face at this stage of a company’s growth.

By Roopa V Rao · Jul 8, 2026 1
User Research Design Stories

Evolving Personas: Designing for Tomorrow's Personas

I see personas less as static templates and more as living, evolving, breathing stories.

By Roopa V Rao · Jul 8, 2026 1