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When access to stakeholders is controlled, even with good intent, the design starts to shift. It moves from being insight-driven to instruction-driven.
In simple terms, UX design is about designing the user’s experience, while Product design is about designing the entire product strategy and experience. UX can be seen as a specialised skill, whereas product design is a broader role that requires understanding both users and business.
Different colours evoke specific feelings, like blue for trust, red for energy, or green for growth. This can shape how people interact with products, brands, and environments.
Today, AI is the hot buzzword in every industry. But if we go back a couple of decades, the term that had captured everyone's attention was Design Thinking.
I see personas less as static templates and more as living, evolving, breathing stories.