All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Back Button Behaviour

The expected response when users navigate backwards. Consistency in back behaviour prevents confusion.

Backlog

A prioritised list of features, tasks, and improvements awaiting development. It ensures alignment between product strategy and execution.

Behavioural Analytics

Data that tracks user actions and patterns within a product. It informs design improvements.

Behavioural Design

A design approach that uses psychology and behavioural science principles to influence user decisions and actions. It often supports habit formation or engagement goals.

Benchmarking

The process of comparing a product’s performance against industry standards or competitors. It helps identify strengths, weaknesses, and opportunities for improvement.

Beta Testing

Releasing a product to a limited audience before full launch. It gathers real-world feedback for refinement.

Bottom Navigation

A mobile navigation pattern placing primary options at the bottom of the screen. It improves reachability and usability.

Brand Experience

The overall perception users form based on interactions with a product or service. The brand identity (values, tone, visuals) with functional user experience to create consistent and emotionally resonant interactions across all digital and physical touchpoints

Brand Guidelines

Documentation defining brand voice, visuals, and identity standards. It ensures a consistent user experience.

Breadcrumbs

A secondary navigation system that shows users their current location within a site hierarchy. It improves orientation and reduces navigation confusion.

Button States

Visual variations of buttons (default, hover, active, disabled). They provide feedback and clarity during interactions.

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