Gamification
The integration of game-like elements such as rewards and badges into non-game products. It increases engagement and motivation.

Common UX, UI, and design terms explained in simple language.
The integration of game-like elements such as rewards and badges into non-game products. It increases engagement and motivation.
Psychological principles explaining how people perceive, organise, and simplify complex visual scenes by grouping elements into a "unified whole" rather than separate parts. Key principles - Similarity, Proximity, Continuity, Closure, Figure/Ground, and Pragnanz.
A methodology centred on helping users achieve specific objectives efficiently. It prioritises outcomes over features.
A gradual transition between two or more colours. Gradients add depth and visual interest when used thoughtfully.
A layout structure that arranges content in rows and columns. It ensures alignment, balance, and consistency.
A structural framework that organises content into rows and columns. Grids create balance and alignment.
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