Call to Action (CTA)
A clearly designed label driving users to take a specific action, such as signing up or purchasing. Effective CTAs are visually prominent and action-oriented.
Common UX, UI, and design terms explained in simple language.
A clearly designed label driving users to take a specific action, such as signing up or purchasing. Effective CTAs are visually prominent and action-oriented.
A qualitative user research method where participants categorise content into logical categories and label the groups. It informs the information architecture and navigation structure.
A design pattern that presents content in contained, modular blocks. Cards improve scannability and organisation.
The percentage of users who stop using a product over time. It reflects the quality of experience and the perception of value.
An interactive model simulating real navigation and functionality. It allows usability testing before development.
Tracking the sequence of pages users visit. It helps understand navigation behaviour.
A psychological tendency influencing decision making. UX designers consider biases when crafting user flows.
The mental effort or resources required to use a product or complete a task. Reducing cognitive load improves usability and user satisfaction.
A navigation component that expands or contracts on interaction. It saves space while maintaining access.
The difference between foreground and background colours to ensure readability and accessibility. Proper contrast supports users with visual impairments.
A structured review of competitor products to understand market positioning and feature gaps. It informs strategic design decisions.
The use of uniform patterns, components, and behaviours across a product. Consistency improves learnability and reduces user confusion.
The structured prioritisation of information on a page. It guides users toward key messages.
The planning, creation, and governance of content to support user needs and business goals. It ensures messaging clarity and cohesion.
A research method conducted in users’ real work environment to understand how users perform tasks, so products can be designed better. Typically a short session of 1 to 3 hours. The researcher asks questions when the user is doing the tasks.
Observing users while they perform tasks in real settings. It provides deep behavioural insights.
The percentage of users who complete a desired action, such as making a purchase or subscribing. It is a key metric for measuring design effectiveness.
Ensuring a product works consistently across different web browsers. It supports a wider audience.
Designing experiences that function seamlessly across multiple devices and operating systems. It ensures continuity and accessibility.
The broader perception users have across all brand touchpoints. UX contributes to overall CX.
A visual representation of the steps a user takes when interacting with a product or service. It highlights pain points and opportunities for improvement.
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