A/B Testing
1 storyA method of comparing two versions of a design or feature to determine which performs better based on user behavior and metrics.

Common UX, UI, and design terms explained in simple language.
A method of comparing two versions of a design or feature to determine which performs better based on user behavior and metrics.
The portion of a webpage visible without scrolling.It is often used to present key messaging and primary calls to action.
The practice of making products and services usable by people with disabilities, ensuring equal access and opportunity for all users.
A structured evaluation of a product’s compliance with accessibility standards. It identifies barriers for users with disabilities.
The sequence of steps users follow to register for a product. A well-designed flow reduces friction and drop-offs.
The visual appearance of an element while it is being interacted with. It provides instant feedback.
A design approach that creates distinct layouts for specific screen sizes. It differs from responsive design, which fluidly adapts to all screens.
The visual and organised structure or map created from the affinity mapping process. A tool used to organise ideas and data by grouping similar items, often used in brainstorming and user research synthesis.
A collaborative process for organising large amounts of data, ideas, or user research findings into clusters to identify patterns and actionable insights. The outcome is visually represented as Affinity Diagram
A visual or functional clue indicating how an element should be used. For example, a raised button suggests a higher level of clickability.
A working method that brings together Agile software development and UX practice. It emphasises collaboration, iteration, and continuous user feedback.
The structured positioning of elements in a layout to create visual order and clarity. Proper alignment improves readability and creates a more professional appearance.
Quantitative data collected about user behaviour within a product. It helps teams measure performance, identify issues, and guide design decisions.
Motion used within interfaces to provide feedback or guide attention. Thoughtful animation enhances clarity without distracting users.
Explanatory notes added to wireframes or prototypes to clarify functionality, interactions, or design intent. Annotations help developers and stakeholders understand design decisions.
The experience of connecting a product with external systems. Clear documentation and feedback are essential for smooth integration.
The ease with which users can navigate and complete tasks in a mobile application. It impacts engagement and retention.
A methodology for building design systems by breaking interfaces into small reusable components (atoms, molecules, organisms). It promotes scalability and consistency across products.
The concept that user attention is limited and valuable. UX design aims to use attention strategically and respectfully.
A feature that automatically saves user progress. It prevents data loss and improves user confidence.
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