Reset
Foundation Blog

Design Thinking vs Lean UX: When and How to Use

Today, AI is the hot buzzword in every industry. But if we go back a couple of decades, the term that had captured everyone's attention was Design Thinking.

By Roopa Rao · Mar 20, 2026
Foundation Interaction Design Blog

Too Many Choices Spoil the Click - Hick’s Law

When faced with too many options, decision-making slows down, which in turn delays action to be taken.

By Roopa Rao · Mar 20, 2026
Accessibility (A11Y) Foundation Short Stories

Colour Psychology in Design

Different colours evoke specific feelings, like blue for trust, red for energy, or green for growth. This can shape how people interact with products, brands, and environments.

By Roopa Rao · Mar 20, 2026
Foundation Short Stories

CX vs UX vs UI

CX vs UX vs UI with an example of Pizza Ordering

By Roopa Rao · Mar 20, 2026
Foundation Blog

UX vs Product Design - A Beginner’s Guide

In simple terms, UX design is about designing the user’s experience, while Product design is about designing the entire product strategy and experience. UX can be seen as a specialised skill, whereas product design is a broader role that requires understanding both users and business.

By Roopa Rao · Mar 20, 2026
Healthcare UX Blog

Designer Messed Up! But Did They?

When users abandon carts, get stuck in confusing flows, or leave forms half-filled, designers are often the first ones to get blamed.

By Roopa Rao · Mar 20, 2026