Too Many Choices Spoil the Click - Hick’s Law
When faced with too many options, decision-making slows down, which in turn delays action to be taken.
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When faced with too many options, decision-making slows down, which in turn delays action to be taken.
In simple terms, UX design is about designing the user’s experience, while Product design is about designing the entire product strategy and experience. UX can be seen as a specialised skill, whereas product design is a broader role that requires understanding both users and business.
UCD is an iterative process where designers continuously involve users through research, testing, and feedback. The goal is to create products that are intuitive, effective, and easy to use, ensuring a high level of usability while meeting both user needs and business objectives.
Affordance defines what actions are possible. Signifier communicates how and where to act.
A typeface is a complete set of characters, font is a single instance within that typeface, typography is the practice of arranging text
Different colours evoke specific feelings, like blue for trust, red for energy, or green for growth. This can shape how people interact with products, brands, and environments.
As a designer, your role goes beyond creating visually appealing interfaces. You need to ensure that every product is inclusive, accessible, and usable by a diverse range of people
Today, AI is the hot buzzword in every industry. But if we go back a couple of decades, the term that had captured everyone's attention was Design Thinking.