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Foundations Beginners Guide

User-Centered Design - A Beginners Guide

UCD is an iterative process where designers continuously involve users through research, testing, and feedback. The goal is to create products that are intuitive, effective, and easy to use, ensuring a high level of usability while meeting both user needs and business objectives.

By Roopa V Rao · Jul 17, 2026 1
Healthcare UX Design Stories

Healthcare UX from Touchpoints to Systems

In real life, care does not work in isolation. When someone is unwell, many factors influence their experience, starting with the patient and extending to their family members, caregivers, doctors and nurses, pharmacies, hospitals, policies, digital systems, social support, financial situation and even where they live.

By Roopa V Rao · Jul 20, 2026 1
Foundations Interaction Design Beginners Guide

Affordances and Signifiers

Affordance defines what actions are possible. Signifier communicates how and where to act.

By Roopa V Rao · Jul 8, 2026 1
Healthcare UX Interaction Design Design Stories

The Pill Box is a UX Problem

When we talk about Healthcare UX, we generally think about digital products - apps, dashboards, and technology integration. But physical healthcare products are used every single day, and yet they are rarely discussed from a design perspective. Here are a few of my design thoughts on something as simple and as important as a pill box.

By Roopa V Rao · Jul 8, 2026 1
Foundations Interaction Design Beginners Guide

Typeface Vs Font Vs Typography

A typeface is a complete set of characters, font is a single instance within that typeface, typography is the practice of arranging text

By Roopa V Rao · Jul 8, 2026 1
Career & Success Healthcare UX Design Stories

Healthcare Slowed Me Down. It Made Me a Better Designer

Healthcare slowed me down, but made me a better designer. It made me more thoughtful. More disciplined. More aware that even small design decisions can carry significant consequences.

By Roopa V Rao · Jul 8, 2026 1
Career & Success Design Stories

The First In-House Designer in a Scale-Up

Most designers join their first scale-up role with genuine excitement. It feels like a great opportunity. This blog speaks to the quiet, often unspoken challenges designers face at this stage of a company’s growth.

By Roopa V Rao · Jul 8, 2026 1
Foundations Beginners Guide

CX vs UX vs UI

CX vs UX vs UI with an example of Pizza Ordering

By Roopa V Rao · Jul 8, 2026 1
Accessibility (A11Y) Foundations Beginners Guide

Colour Psychology in Design

Different colours evoke specific feelings, like blue for trust, red for energy, or green for growth. This can shape how people interact with products, brands, and environments.

By Roopa V Rao · Jul 8, 2026 1
Career & Success Foundations Design Stories

Eyes That Never Close: UX Lessons from Lord Jagannath

Design doesn’t need to be perfect or realistic. True UX goes beyond function and designs for feeling.

By Roopa V Rao · Jul 8, 2026 1